By: Rick Owen on February 29th, 2016
Most business and consumer presentations are given to inform, win others over to an idea or win business. Some are more important than others, however it’s a fact that very few are memorable or achieve intent. To execute what would be called ‘Sales Presentation Art’, something that stands out and achieves a purpose, involves skills […]
By: Rick Owen on January 31st, 2016
Your sales presentation often means one thing to you and something else to your audience. Achieving success requires a social and emotional position and connection, usually driven by each person or audience member’s uniquely instinctive interpretation and response to you and your presentation. How do you get more connected with the perceptions of your audience and […]
By: Rick Owen on December 30th, 2015
One of the more significant challenges for most businesses with sales and marketing disciplines is in their alignment and functional efficiency. For many it’s a constant issue, addressed but never fixed. The common perspective is that ‘marketing’ achieves qualified lead objectives convinced that the sales team will convert at an acceptable cadence, but many sales […]